Congratulations on your new job change. You are now in
sales/marketing. As with all professions, sales/marketing has
some good points and bad points.
The good points:
You are already knowledgeable about the product – yourself!
You are very motivated to see this product marketing
campaign
succeed.
You only need one sale, and you are back in business.
You get to really evaluate your current career.
Do you want
to change it?
The bad points:
Sales and marketing are VERY hard.
Sales is a skill that software engineering doesn’t prepare
us for.
Software is for deep thinkers. Sales is for
extroverts. The two don’t always match, but that means that
we
get to grow.
Since you only need one sale, you will get a lot of
rejections
before you make that big sale. It will get you down.
The finances during the job search won’t be as good as
before.
Here are a few of the ideas that I heard about and/or learned
over
the last year as I was unemployed. As with any advice, use
what
is applicable to you.
Understand the job search.
There are really four ways to look for a job.
Obviously,
these all do blend together, but here they are split out.
They
are also in order of what has worked for me the best.
Contacts. In your head, go through every
technical job that
you have ever had. Write down everyone’s name and contact
info. If you don’t know how to get in touch with them, figure
out
who does. Write down every one of your close friends, no
matter
what occupation. Write down your barber, lawyer, neighbors,
EVERYONE. Get in touch with someone, and get a phone list
from
E&S. (I probably can and will get it for you, if you
cannot.) OK, you now have a contact list to start
with.
This will grow a lot with time.
Contract houses. This basically means that you
want to get
your resume out to the world, while still not becoming one of the
masses, and hope that they call you. I have posted my resume
on
www.cjhunter.com with pretty good results. See “Online” below.
Companies. Now, try to remember EVERY SINGLE
Company you
have ever heard about that does software or hardware. Include
companies that would use software as support, for instance – medical
equipment manufacturers. Include (at least at first) every
company along the Wasatch front, maybe Logan, maybe Tooele, Park City,
etc. You now have a list of companies to start pinging, and
as a
side benefit, you have something to talk to some of the folks from the
last bullet about.
Career. What are you good at? Write
down 5 or 10
things. Now, using the internet and contacts (see two bullets
up), find companies that need this. For instance, embedded,
drivers, Unix, OS internals, BIOS programming come to mind.
Now,
who does this? (See next bullet up)
Types of jobs.
There are really 3 types of jobs that you can look
for.
They each have plusses and minuses. Also see Salary below.
Salaried, exempt. Self explanatory.
Contractor, 1099. This one is where you actually
work for a
company directly. You work for them for an hour, they pay for
that hour. You pay all taxes, including employer’s
FICA.
You get absolutely NO benefits. Taxes are harder at the end
of
the year. You must pay quarterly estimates of your
taxes.
If you are out of town, you deduct expenses from your taxes.
Pay
needs to be higher here to compensate for expenses.
Subcontractor, W-2. Here, you are in essence
working for a
company. Benefits are poor, but do exist. They pay
FICA.
Taxes are MUCH easier to do at the end of the year. If you
are
out of town, you may be able to get a per-diem This is a
VERY,
VERY good thing to get. Pay can be a bit lower here because
of
benefits.
Make a plan.
Decide what area you will look, and when you will expand
that
area. For instance, it doesn’t make sense to want to stay in
SLC,
have good contacts that you still need to contact, and to start
spending lots of time looking out of state. On the other
hand,
BEFORE in state is totally dry, start working out of state ideas.
Get a handle on finances. If you are technically
still
employed at E&S, see if you can still get a home equity line of
credit. Spend as little as possible. Above all
else, keep
the house payment up to date – AND KEEP HEALH INSURANCE!!!
COBRA
is expensive, but don’t jeopardize your future.
Don’t forget what the goal is. If taking a part
time job
slows down the job search (and it probably will), if possible, don’t
take a part time job. Put spouse temporarily to
work.
Borrow (if absolutely, absolutely necessary). But keep up the
full time, day job.
Realize that most jobs that you feel are a sure thing will
fail. Something like 50% of the jobs that I have been told I
had
ended up going bust before starting. So, get as many irons
into
the fire as possible, and keep pushing until you sign a
contract.
Before then, you are still unemployed. Use your time
wisely. You may need to re-read this paragraph a few times!
Make an office.
Get a personal space that you can work. This may
be in the
basement, spare room, or your parents’ house. Put a desk
there,
phone, pens, notebooks. Card table works fine.
Nothing else
to play with.
The one type of equipment that I believe is absolutely
essential
is a computer and very good quality printer. As far as
printers
go, ink-jets are fine. You want to be able to print out cover
letters quickly, and make them look excellent.
The phone – see under Make Rules.
Get a mentor.
Find someone you can tell about your week, each
week.
Report back to this person. Make marketing goals (2 phone
calls/day == 14 per week was mine). This person should NOT be
a
member of the family. You want someone who can be objective,
gently critical, and not get scared as the job search winds on its path.
Once a day, or once a week, or twice a week, tell the
family how
it is going. Tell them what you are doing, how you feel,
etc. Try to make it an honest, but uplifting time.
Learn to
trust each other. Remember that every one in the household
was
rif’d – not just the worker. Everyone needs to be a part of
the
search. On the other hand, don’t open up so much that it
distracts from the goal – getting a job. For Anne and me,
once a
day was enough. I told her how things went the previous day
at
breakfast.
Make a list of people.
I already covered this, but it is important. Make
a spread
sheet of everyone that you know, phone numbers, e-mail, when you
contacted them, when you should contact them again.
Otherwise you will forget.
Make rules.
Talk to your spouse about house rules. These
rules are for
two reasons – to help others not distract you and bother you, and to
discipline you.
8:30 – 4, AT LEAST 5 days a week, is marketing.
No house
chores, cleaning lint from the vacuum, skiing, etc. You will
learn what works for you – I usually had one day of the weekend for
marketing. I made calls to friends at home.
If you do home chores, do them at night and on those 2
“off”
days. Finish things, don’t start things. Do chores
that
will save you money. Do paint the house if it really needs it
(labor intensive), don’t put in new carpet (money intensive).
One day a week, you are off. Go for a hike, go
for a walk,
work on keeping personal relations up, etc. You will earn
it. Take it.
Always keep in mind what the goals are. The goal
is to get
a job. How do you get a job? Asking for
one. So, your
goal is to ask for a job. How do you ask for a job?
Get an
interview. How do you get an interview? Contacting
people. In other words, learning Linux, or MS Visual C++, or
taking lots of time to enter all companies in the US into a database is
wonderful, but should only be done from midnight to 8am. It
won’t
help you get a job.
The phone. Unfortunately, the family phone has
just become
a work phone. This means that some temporary rules should
apply. 1) Adults only should answer the phone. 2)
Don’t
have the person answering the phone ask “who is calling” – this offends
some callers. 3) Go to your office. It is possible
to hear
others in the background (especially young kids playing) if you are not
alone. This is very distracting. 4)
Prepare to be
able to take a phone interview at any time. Be
ready. This
is very impressive. 5) OK – I lied. If you are in a
situation that makes receiving a phone interview impossible – driving
the car – ask if you can call back. Make it very soon –
within an
hour at the outside. 6) Get on the national do not call
list. You don’t need the frustration of dealing with phone
solicitors.
Keep records.
Buy a few notebooks.
Take notes of every single idea and contact you
have. Log
the
date, person, what they said, gossip, contacts, names, etc. I
have 3 of these – one for each time I was unemployed. They
were
invaluable. You will be surprised what you will forget after
talking to the first 20 people (some multiple times).
Create an excel spread sheet of contacts. Put
every single
thing you possibly can into this – knowledge is power.
Online stuff.
Online web sites that are good/important:
www.cjhunter.com. Join. Post your
resume. Read
their “Contracting Intro”. Read their “My Resume/Online
Resume/About your resume online”. Great info on how to create
a
text only resume.
www.dice.com. Use to be a contractor only web
site – seems
to
be more of everything now. I have heard that this one is now
more
West Coast.
www.monster.com. Another good one. I
have heard this
one
is more East Coast.
www.hotjobs.com Yet another good one.
Very often, what I have found to be important looking at
dice and
monster is NOT the specific jobs, but the trends. If you want
to
know if Phoenix is hot, check dice. After that, try to get a
contract house working for you that is in Phoenix.
Generally, if a job is posted, it is too late.
You already
have
LOTS of competition. So, if you have nothing to do,
apply.
If you have something else to do, don’t waste your time.
I have never gotten a reply from submitting a resume to a
company’s
web site without a specific job in mind.
There is a fine balancing act trying to act like your
resume is
special and exclusive, and isn’t being broadcast to the world, while
getting as many folks as possible to read it.
Contract houses
Here is a list of some of the contract houses that I have
dealt
with. Some are pretty good, some I have no idea on.
www.manpower.com. Used mostly by
Honeywell. Last
contract.
www.oxfordcorp.com. Successfully used by some
folks in
Vegas,
Reno, Phoenix, etc.
www.globaltechnical.com. Actually, Global
Technical
Services. Used by Lockheed Martin. I am currently
with
these folks.
Hall Kenion. This was the premier contract house
in SLC a
few
years ago. When I went in last year, they were at a skeleton
crew, and said they had nothing.
There are a few important things to know when dealing with
a
contract
house:
Everyone has a hand in the pot. Because of
this, if a
company
has a primary contracting house, you want to go through them.
Otherwise, you have 2 contracting houses taking money out of your
paycheck – the primary and the one you are working with.
Contracting houses make life easier. They have
a per diem
(often). They may pay holidays and vacations. They
simplify
taxes (W-2).
Contracting houses may cost you money. If you
are on a
1099,
there is no one else taking money out of the pot.
Once one contracting house has submitted your resume
somewhere,
no
one else may for a period of time. So, there is no advantage
of
going with multiple houses trying to get the same job (from what I have
experienced and been told).
Often, when a contract house contacts you, and they are
playing
coy
and haven’t told you what the name of a company is, you can figure out
where the job is and apply directly.
If a contract house tells you where the job is (company),
you
probably should honor their trust and not go around them.
A day in the life.
Generally, I would disappear after breakfast, and stay at
the
table
until lunch. Then after lunch, I would disappear until dinner.
If possible, know what you are going to do each
day. Write
it
down. Make lists. There are two kinds of lists –
“Win the
contract!” and “Call at least 6 people from the people list”.
I
mean to make the second type of list, not the first.
Don’t waste time calling folks that cannot help you get a
job.
If you already called you neighbor (twice), another time probably is
just procrastination.
Go to lunch OFTEN, maybe twice a week, with someone you
feel can
help
you get a job. Go alone (no spouse, kids, etc.) Try
to
slyly get the other person to not bring anyone, if possible.
This
person should have something to offer you – contacts, or ideas, or a
critique of your progress, etc. Make it a different person
each
time. Go to the soup kitchen in sugarhouse, or some other
cheap,
quaint place. Talk shop. Talk jobs. Talk
contacts.
After all, this is a working lunch, and this lunch is costing time and
money.
OK, every few weeks, go out to lunch with the old
friends.
Even
though you aren’t talking shop, it will lift your spirits and keep
those contacts thinking about you. Take your spouse on these
types, if you like.
Follow up immediately on hot contacts. Someone
else
probably
also heard about it, and he/she WILL follow up. Don’t be
second
in line.
Use a land line – not a cell phone. Cell phones
are not as
clean. OK, if a cell phone is your only option, use a FULL
battery, and buy a good head set. They have better
microphones.
Give your cell phone number to everyone. You are
going to
be on
the phone a lot – give people a way to get in touch with you.
Resume.
Get a good book. Read. Write.
Polish.
Polish
some more. Let multiple people read your resume – technical
and
non-technical.
If you have a hard time writing cover letters, write a
practice
one
now. Get a good book. Read.
Write.
Polish. You will need to create a cover letter and/or cover
e-mail within a day of promising one.
Resumes are interesting. They are used to weed
you out of
jobs
(by looking at a list of minimum qualifications), and also are used to
peak someone’s interests (if that someone sees stuff he/she is looking
for but hasn’t seen much of).
A bad resume will kill your chances before you even get the
interview.
A good resume will help you get an interview.
A good resume will not help you much to get a job – that is
the
job
of the interview.
NEVER lie on a resume. It will come back to haunt
you.
EMBELISH on a resume. Every one does.
Use VERY GOOD paper. Buy a ream at
Kinko’s. 100%
cotton,
tell them you want conservative, white, resume paper. Wait
until
after your class – teacher may recommend something specific.
Use
this paper for cover letters also.
Fine, after what I just said – the VAST majority of my
resumes
were
passed as word documents in an e-mail.
When you tell someone you will send your resume, ask if
they want
plain ASCII text, or a .doc document. A good way to make a
text
resume in Word is “save as” and use “MSDOS text with layout”.
Have someone else proof read every single document that you
send
out
(email or hard copy).
Two pages or more? This one is VERY
unclear. I have
recently changed my mind – I believe that over 2 pages is probably OK
for a senior person, for the following reasons: 1) Most resumes are
handled electronically, which tends to hide the size. 2)
Number
of buzz words seem to be VERY important for scanning
purposes. 3)
If you present your resume as an ASCII text file, the size may/will
change anyway. I have concluded that 3 is OK, but NO MORE.
The more buzz words, the better. We are not
writing a
resume
for a salesman – we are writing a resume that will reside in a database
and that database will be searched for specific words. So, do
lots of “Solved SPECIFIC NUMBER OR PERCENT of problems using tool A,
tool B, and tool C on blaA platform cross compiled for the gagaC chip
from inteSoftMM, saving GAGA $$$’s” Basically, (third person,
please) I did great things, I did something measurable, and here were
the buzz words that I used.
It seems that once a buzz word is in your resume, once is
enough
for
the search engine. However, if they are looking for 15 years
of
.NET experience, you may want to have .NET multiple times over many
years.
AT LEAST customize your summary section for each
job. If
you
have the time, and are getting desperate enough, customize your resume
for each job. BE SURE TO HAVE SOMEONE RE-REVIEW IT EVERY TIME.
Salary and compensation.
How do you figure out what a fair compensation package
is?
The
following bullets may help.
Salaried job
Check out www.salary.com. I have always only
used the
basic
service. Select a location. Select “Engineering” as
the job
category. Search. Select (for me) Software Engineer
IIII. Here is what the average person with your skill set is
worth.
In a funny way, what you were making will effect what you
will
make –
if you let it. Often, companies will offer what you did make,
or
a 3-6% raise. Also, often your previous salary can knock you
out
of the running if it was too high. Read a good book on
negotiating salary – the dummy books have good salary
chapters.
The length of your employment at one job will probably be
measured in
years, but there are no guarantees.
You tend to get very good experience about a few things
doing
this. A mile deep, an few inches wide.
What do you charge for? Generally, you get paid
a flat
monthly
amount to get the job done. Normally, overtime is donated to
the
company, although not always.
W-2 contract
OK – for this one, there are two things to
consider.
Going rate
– somewhere around $50 - $60 per hour, for a Senior software engineer
at this time. The second is what you make contracting vs just
getting a full time job.
Take the salary that you could make full time.
Multiply
by
about 1.3. This is what you need to make to compensate for
benefits.
Or, actually add in the benefits for a more accurate
answer.
Don’t forget to add in vacation time, holidays, 401k, 401k matching,
pension, and health and life insurance.
You may want to add a fudge factor for being unemployed
more
often.
Divide by 2080. This is the number of normal
work hours
in a
year. You now have dollars/hour for a salaried job.
I find
the break even point somewhere around $50/hour to $60/hour.
Add in overtime. If you are allowed to work 50
hours a
week,
you just received a 25% raise. You also won’t have much of a life over
the lifetime of the contract either. Overtime is really where
contracting shines.
Take into account living expenses. If you are
out of
town, you
will be supporting two households. This costs. BUT,
see
next bullet…
Per diem split.
This is where the government will allow you to be paid
part
of your
income as salary, and part as living expenses. For instance,
if
you make $50/hour, the contract house could pay you $30/hour as wage,
and $20/hour as living expenses. The savings comes in because
you
DON’T pay taxes on this $20/hour. This means that you keep
all of
it! Very likely, you will spend significantly less than the
$20/hour over many months. If you are careful, you will spend
less than you save from the tax advantage. This goes into
your
pocket – and you just got a raise!
From my experience, a per diem split is MUCH more
lucrative
than just
writing off your expenses. When writing off your expenses –
you
only get to write off what you have spent – and uncle sam will help
with maybe a third of that. With a per diem, you get credit
for
much more than you are likely to spend, and you get to keep what you
don’t spend.
You can only be on a per diem IF your contract is
expected to
last
less than a year. (364 days is less than a year).
After
that, you have to leave that city and head for another one.
Some contract houses will pay you per diem for 5 days a
week
(assuming you go home on weekends), some pay for 7.
Your time on a particular job will be about 6 months here
– ON
AVERAGE. This will bounce violently from a few weeks to a few
years.
You tend to get good experience about a great deal of
things
doing
this. A few yards deep, a mile wide.
What do you charge for? I charge for ALL time
spent
working,
from time in the door to time out the door. If I am in spinup
mode, however, I will probably spend a few weekends and/or nights the
first month learning. This time is usually on my nickel.
Be sure to get a contract.
Bill as required in the contract. Don’t let the
contracting
house get behind, or start looking for another position once again.
1099 contract
Here, you are working for your self. Take the
w-2 per
hour
compensation that you calculate that equates to a salaried job, and
multiply by 1.075 (I think). This represents your additional
FICA
that you have to pay.
Also, this one requires paying quarterly payments – using
a
1099
form. UGLY. Be sure to stay up to date with these
payments.
The penalties are really stiff.
Theoretically, you should be able to charge more here,
since
the
contract house doesn’t have their hands in the pot. As a wild
guess, you should make at least 10% more by removing the contracting
house. (This does not include the FICA calculated above.)
I find the breakeven point to be about $60/hour.
You have a slightly higher risk of not getting paid here.
Your time on a particular job will be about 6 months here
– ON
AVERAGE. This will bounce violently from a few weeks to a few
years.
What do you charge for? I charge for ALL time
spent
working,
from time in the door to time out the door. If I am in spinup
mode, however, I will probably spend a few weekends and/or nights the
first month learning. This time is usually on my nickel.
Have a contract. These were always presented to
me by my
employer, but shouldn’t be too hard to create.
Bill twice a month. Have an invoice.
Have the
specific
hours and days worked on the invoice. Get each invoice
signed. Keep copies. Have all bills due within 30
days,
with 1% interest added per month, for late fees. If they get
behind, start looking elsewhere.
If you don’t have a degree.
We all have assets. We all have
liabilities. Get to
honestly know yours. Put forth those assets. Create
ways to
minimize the damage from our liabilities.
For instance, when interviewing with Flex, a friend later
told me
that I was so very outgoing with answers that I came across as a
fraud. Excellent observation – I tried to let the interviewer
run
the interviews from that point forward. Seems to have worked
– I
picked up two more jobs in the following months.
Come up with a very good bullet on your resume.
For
instance,
for years, my resume had (something like) the following bullet:
Utah State University
Logan, Utah
Completing Masters of Science degree in Computer
Science.
Projected completion date: fill in date 9 months from now.
Thesis
topic: fill in with whatever employer wants.
Just a thought for you (ask the teacher at your class
this
week!):
University of Utah
Salt
Lake
City, Utah
Computer science and … curriculum
fromDate-toDate
In other words, I wonder if you could leave it vague.
Put it at the bottom, second page, so they have to look
for it.
Come up with a bulletproof, bombproof reply to all of the
hard
degree
questions. An answer may be something like “I had medical
problems with my knees during my last quarter at the U and had to leave
before I graduated. With over 25 years of experience in this
and
that design and implementation, this really hasn’t held me
back.
In fact, at E&S, I worked with other and more. Would
you like
me to tell you more about the otherMore project at
E&S?
(Notice I answered the question, and then changed the subject.)
Interviews.
Get a good book. Read it. Repeat,
before every
interview. If you are nervous of interviewing, have a few
practice ones, before multiple people. You will feel like an
idiot. Tough – do it anyway!
Learn your personality weaknesses, and try to
compensate.
If
you are too outgoing (like I am), learn to relax and wait for the
interviewer more.
Get down. Get back up.
Fine. You tried it. It isn’t
working. Becoming
a
monk in Tibet is looking better and better. Or a checker at
the
local grocery store.
Let it flow. Realize that it is OK to get
down. You
will.
What is important is what happens next. Everyone
deals with
the
downs differently. What is important is that you not let this
impact your job search.
If you need a day off, take it. If you are
feeling
inadequate,
talk to a good friend and try to get centered. If you really,
absolutely, positively need a successful phone call, call a friend and
talk about how you feel. That phone call will probably be
successful – after all, you called a friend!
Start (or continue) an exercise program. Do it
every day,
if
there is time (not during the daytime!) (Well, OK – I often
went
for a swim a few times a week in the middle of the day.
Helped
keep me up.)
Miscellaneous thoughts.
When you are contracting, or even starting a new job, think
hard
before quickly buying a new house. Time and time again, I
have
seen engineers get a “good” contract, buy a house, loose the contract,
and have to move to another city. Big loss emotionally and
financially.
Resources.
Resumes for Dummies.
Interviews for Dummies.
Cover letters for Dummies.
Library
Old newspapers
“Utah Business”
Internet
Research potential companies – find out about them, prepare
for
interviews.
http://www.wasatchdigitaliq.com/ - good web site on Utah
business. Not updated much, but good place to find business
names
nonetheless.