From: Kwin Peterson Subject: (marketing) Housekeeping and a Question Date: 25 Jan 2001 10:20:43 +0000 I just want to pass on a few names at the Chicago Shakespeare Theatre: Jason Woehrle Public Relations Manager 312.595.5633 jwoehrle@chicagoshakes.com Julie Stanton Marketing Associate (312) 595-5634 jstanton@chicagoshakes.com Deborah Brosseau is no longer there. For contact with Chicago Shakes: Alida Szabo Director of Audience Development 312.595.5631 aszabo@chicagoshakes.com Now a question -- Does anyone have any deals with local restaurants? I have been approached by one, but they don't want to give us much, and I am out of ideas about how to engage them. Any ideas would be hugely appreciated. Kwin Peterson Pioneer Theatre Company 801.581.6270 kwin.peterson@utah.edu - To unsubscribe to marketing, send an email to "majordomo@xmission.com" with "unsubscribe marketing" in the body of the message. For information on digests or retrieving files and old messages send "help" to the same address. Do not use quotes in your message. ------------------------------------------------------------------------------- From: Tomi Douglas Subject: RE: (marketing) Housekeeping and a Question Date: 25 Jan 2001 11:11:19 -0800 Regarding restaurant promotions, I think there are many opportunities for cooperative marketing deals without "giving away the house" and helping them get people in the door and taking advantage of what they can offer. I have a relationship with a neighbor restaurant wherein they host our season announcement pre-show party (all the mucky mucks eat and drink for free, about 300 of them), they have set up house accounts for our marketing/pr staff to entertain guests, media, whatever. We also have POP cards on the table that list our season and also occasionally have post-show discussion questions for people who go there immediately after the shows. We also have a Portland Center Stage special reservation line that our big donors can call and reserve a table since the place is usually slammed during pre-theatre hours. We give them exposure, ads in our programs but overall I think we get the best out of the deal. There are also the intangible benefits of having really great service whenever I go there because we're considered VIP's... We have a couple other restaurants that we have company discounts at and we exchange ads and we make sure the staff gets comps to previews (I think this is key) and we make sure they always have our brochures available. Whew. There's more, but that's the gist... Tomi L. Douglas Marketing Manager Portland Center Stage Direct: 503.274.6598 Watch Dan, Anna, Larry and Alice in a dazzling dance of sex, lies and obsession in Patrick Marber's blisteringly frank and sometimes funny look at relationships in the Internet Age, Closer, January 16-February 11, 2001, at Portland Center Stage. Call 503-274-6588 for tickets or go to www.pcs.org -----Original Message----- Sent: Thursday, January 25, 2001 2:21 AM I just want to pass on a few names at the Chicago Shakespeare Theatre: Jason Woehrle Public Relations Manager 312.595.5633 jwoehrle@chicagoshakes.com Julie Stanton Marketing Associate (312) 595-5634 jstanton@chicagoshakes.com Deborah Brosseau is no longer there. For contact with Chicago Shakes: Alida Szabo Director of Audience Development 312.595.5631 aszabo@chicagoshakes.com Now a question -- Does anyone have any deals with local restaurants? I have been approached by one, but they don't want to give us much, and I am out of ideas about how to engage them. Any ideas would be hugely appreciated. Kwin Peterson Pioneer Theatre Company 801.581.6270 kwin.peterson@utah.edu - To unsubscribe to marketing, send an email to "majordomo@xmission.com" with "unsubscribe marketing" in the body of the message. For information on digests or retrieving files and old messages send "help" to the same address. Do not use quotes in your message. - To unsubscribe to marketing, send an email to "majordomo@xmission.com" with "unsubscribe marketing" in the body of the message. For information on digests or retrieving files and old messages send "help" to the same address. Do not use quotes in your message. ------------------------------------------------------------------------------- From: David Anderson Subject: Re: (marketing) Housekeeping and a Question Date: 25 Jan 2001 13:16:52 -0600 Here is something that we are in the process of creating. I am not sure if it is a creative idea or not, but it is a great way to engage the restaurant to promoting the theater, and not just giving us the opportunity to offer 10% off one entree! People that move from job to job or get a promotion, etc. are listed each week in the local Business Journal or business section of the newspaper. They provide the name and the company they work at right there in the article. The restaurant and theater then coordinate a letter to the individual of congratulations, or welcome to the area, or something and offer a bottle of wine with dinner and two tickets, dinner for four and discounts on tickets, or whatever. One thing I have learned is that the restaurants have a hard enough time keeping track of their own staff much less keeping track of who their customer is, so it would be wise to do the research on weekly basis yourself, but have the restaurant do the mailings and fulfillment. Also, ever notice how restaurants around your theater don't keep a mailing list? Get them to do it for their and your benefit. And since non-profit bulk mail permits don't allow us to but their restaurant logo on direct mail pieces, have the restaurant pay for the first class balance and you can put anything on it, i.e. "eat at Ed's before the show" or an offer and the mailing will get to your patrons hands faster. Just some thoughts... David Anderson Marketing Director Milwaukee Repertory Theater 108 E. Wells Milwaukee, WI 53202 mailto:david@milwaukeerep.com >Now a question -- > >Does anyone have any deals with local restaurants? I have been approached by >one, but they don't want to give us much, and I am out of ideas about how to >engage them. Any ideas would be hugely appreciated. > >Kwin Peterson >Pioneer Theatre Company >801.581.6270 >kwin.peterson@utah.edu > > >- > To unsubscribe to marketing, send an email to "majordomo@xmission.com" > with "unsubscribe marketing" in the body of the message. > For information on digests or retrieving files and old messages send > "help" to the same address. Do not use quotes in your message. - To unsubscribe to marketing, send an email to "majordomo@xmission.com" with "unsubscribe marketing" in the body of the message. For information on digests or retrieving files and old messages send "help" to the same address. Do not use quotes in your message.