From: Spencer48@aol.com
Subject: Re: [CANSLIM] Profit margin
Date: Sat, 23 Feb 2002 23:41:06 EST
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Tom:
When sales don't grow much, and earnings do, couldn't this be because
the profit margin has increased? And why do you believe (if you do) that
this is relatively unimportant? Because of Enron?
As an example of sales not growing nearly as fast as earnings, a company
in the defense industry sells mainly to the government. Now their sales are
not going to increase very much (because their main customer is the
government); however, there are not too many competitors for what they are
selling and the government wants (mainly maintenance/replenishment
armaments-not anything whiz-bang). After 911 the governments demand for the
products more immediately would create an urgency to buy.
Therefore, assuming that the government wants the goods enough, sales
would remain steady even as earnings increased-because the company could
increase its profit margin (I'm not talking about gouging;the mark-up was
relatively low before, and now-after 911-it is relatively high). So, if the
chart looks good, wouldn't it be problematical to focus too much on the lack
of sales increase by the company?
jans
In a message dated 2/23/2002 6:42:43 AM Eastern Standard Time,
stkguru@netside.net writes:
<< When earnings grow
without comparable growth in sales, it is a warning that it is a result of
cost cutting efforts. And when sales grow without comparable earnings
growth, it is a warning of price cutting or a shift towards lower margin
products. >>
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