Re: [CANSLIM] DFXI

From: Chazmoore@aol.com
Subject: Re: [CANSLIM] DFXI
Date: Sun, 31 Mar 2002 00:33:53 EST

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Robert, Katherine, and Spencer:
Direct Focus, in my opinion, is basically a marketing company that has chosen
to sell high quality leisure equipment. They have "branded" their products
through heavy spot TV commercials, infomercials, Internet, response mailings
and print media. Their products include Bowflex, Nautilus, Schwinn, and
StairMaster. One strong trait is their ability to set the product price and
hold it for an extended period of time. I sent off for their free video tape
over a year ago and the Bowflex prices have not changed. They are growing
through acquisition which is reducing their fixed costs, and they are a clear
leader in their industry. Their IBD Industry Classification,
Leisure-Products, has done quite well over the last several months.

Having said all that, the stock price could drop like a rock Monday, and if
it does, I'm gone.

Charley

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<HTML>Robert, Katherine, and Spencer:
 Direct Focus, in my opinion, is basically a marketing company that has chosen to sell high quality leisure equipment. They have "branded" their products through heavy spot TV commercials, infomercials, Internet, response mailings and print media. Their products include Bowflex, Nautilus, Schwinn, and StairMaster. One strong trait is their ability to set the product price and hold it for an extended period of time. I sent off for their free video tape over a year ago and the Bowflex prices have not changed. They are growing through acquisition which is reducing their fixed costs, and they are a clear leader in their industry. Their IBD Industry Classification, Leisure-Products, has done quite well over the last several months.
 
 Having said all that, the stock price could drop like a rock Monday, and if it does, I'm gone.
 
 Charley
 </HTML>

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