Re: [CANSLIM] DFXI


From: Ian <ianstm@shaw.ca>
Subject: Re: [CANSLIM] DFXI
Date: Sun, 31 Mar 2002 08:50:34 -0800

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Katherine:

Actually, it is not low price/microcap that I prefer at all. Rather, what I look for is a low historical valuation based on P/S or P/E. The last few years, that has left me with nothing but microcaps. In the summer of '96, I could (and did) buy SUNW and EMC for the same low historical valuations - even while their businesses were experiencing strong revenue and EPS growth (the 'experts' were predicting the demise of high-priced servers, right at the start of the the Internets explosive growth curve ... LOL).

In '91, INTC and CSCO (and AOL) were trading at similar low multiple valuations and would have been at the top of my list (if I had been doing this back then), although MSFT would likely have been too 'pricey' for me.

The truth is that I would prefer to buy $15+ stocks, as it makes accumulating and selling much, much easier.

Cheers,

Ian


  ----- Original Message ----- 
  From: Katherine Malm 
  To: canslim@lists.xmission.com 
  Sent: Sunday, March 31, 2002 6:04 AM
  Subject: Re: [CANSLIM] DFXI


  I agree with you all that this is textbook CANSLIM down to the leadership status, savvy business planning, high ROE, high Sales/EPS growth, low institutional ownership, share buyback, etc. (They also own Nautilus sleep systems....those mattresses that have air chambers instead of box springs and compete with Select Comfort)...Good point about buying TV ad time on the cheap, Robert....more business savvy. My concern was that the breakout coincided with an upgrade by US Piper Jaffray (didn't notice that high short interest until Ian pointed it out). That, combined with a lot of CANSLIM eyes on the stock makes me wary about the timing, not the validity of the stock itself. I'll bet there'll be plenty of "second chances" for entry near the pivot on this one. (Hopefully no high-volume-rock-pullbacks for your sakes Charley and Robert!)

  Ian...a question for you--If you were to find a company like DFXI that fit all your requirements except the low price/microcap status you prefer....would you pass?  Seems that when you look back on a long term chart of stocks like INTC, DELL, CSCO that were once $25 "pricey" stocks, those prices now look like tiny blips in comparison.

  Happy Easter,
  Katherine
    ----- Original Message ----- 
    From: Chazmoore@aol.com 
    To: canslim@lists.xmission.com 
    Sent: Saturday, March 30, 2002 11:33 PM
    Subject: Re: [CANSLIM] DFXI


    Robert, Katherine, and Spencer: 
    Direct Focus, in my opinion, is basically a marketing company that has chosen to sell high quality leisure equipment. They have "branded" their products through heavy spot TV commercials, infomercials, Internet, response mailings and print media. Their products include Bowflex, Nautilus, Schwinn, and StairMaster. One strong trait is their ability to set the product price and hold it for an extended period of time. I sent off for their free video tape over a year ago and the Bowflex prices have not changed. They are growing through acquisition which is reducing their fixed costs, and they are a clear leader in their industry. Their IBD Industry Classification, Leisure-Products, has done quite well over the last several months. 

    Having said all that, the stock price could drop like a rock Monday, and if it does, I'm gone. 

    Charley 


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<DIV><FONT size=2>Katherine:</FONT></DIV>
<DIV><FONT size=2></FONT>&nbsp;</DIV>
<DIV><FONT size=2>Actually, it is not low price/microcap that I prefer at all. 
Rather, what I look for is a low historical valuation based on P/S or P/E. The 
last few years, that has left me with nothing but microcaps. In the summer of 
'96, I could (and did) buy SUNW and EMC for the same low historical valuations - 
even while their businesses were experiencing strong revenue and EPS growth (the 
'experts' were predicting the demise of high-priced servers, right at the start 
of the the Internets explosive growth curve&nbsp;... LOL).</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT size=2>In '91, INTC and CSCO (and AOL) were trading at similar low 
multiple valuations and would have been at the top of my list (if I had been 
doing this back then), although MSFT would likely have been too 'pricey' for 
me.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT size=2>The truth is that I would prefer to buy $15+ stocks, as 
it&nbsp;makes accumulating and selling much, much easier.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT size=2>Cheers,</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT size=2>Ian</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV>&nbsp;</DIV>
<BLOCKQUOTE 
style="BORDER-LEFT: #000000 2px solid; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px; PADDING-LEFT: 5px; PADDING-RIGHT: 0px">
  <DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
  <DIV 
  style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B> 
  <A href="mailto:kmalm@earthlink.net" title=kmalm@earthlink.net>Katherine 
  Malm</A> </DIV>
  <DIV style="FONT: 10pt arial"><B>To:</B> <A 
  href="mailto:canslim@lists.xmission.com" 
  title=canslim@lists.xmission.com>canslim@lists.xmission.com</A> </DIV>
  <DIV style="FONT: 10pt arial"><B>Sent:</B> Sunday, March 31, 2002 6:04 
AM</DIV>
  <DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [CANSLIM] DFXI</DIV>
  <DIV><BR></DIV>
  <DIV>I agree with you all that this is textbook CANSLIM down to the leadership 
  status, savvy business planning, high ROE, high Sales/EPS growth, low 
  institutional ownership, share buyback, etc. (They also own Nautilus sleep 
  systems....those mattresses that have air chambers instead of box springs and 
  compete with Select Comfort)...Good point about buying TV ad time on the 
  cheap, Robert....more business savvy. My concern was&nbsp;that the breakout 
  coincided with an upgrade by US Piper Jaffray (didn't notice that high short 
  interest until Ian pointed it out). That, combined with a lot of CANSLIM eyes 
  on the stock makes me wary about the timing, not the validity of the stock 
  itself. I'll bet there'll be plenty of "second chances" for entry near the 
  pivot&nbsp;on this one. (Hopefully no high-volume-rock-pullbacks for your 
  sakes&nbsp;Charley and Robert!)</DIV>
  <DIV>&nbsp;</DIV>
  <DIV>Ian...a question for you--If you were to find a company like DFXI that 
  fit all your requirements except the low price/microcap status you 
  prefer....would you pass?&nbsp; Seems that when you look back on a long term 
  chart of stocks like INTC, DELL, CSCO that were once $25 "pricey" stocks, 
  those prices&nbsp;now look like tiny blips in comparison.</DIV>
  <DIV>&nbsp;</DIV>
  <DIV>Happy Easter,</DIV>
  <DIV>Katherine</DIV>
  <BLOCKQUOTE 
  style="BORDER-LEFT: #000000 2px solid; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px; PADDING-LEFT: 5px; PADDING-RIGHT: 0px">
    <DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
    <DIV 
    style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B> 
    <A href="mailto:Chazmoore@aol.com" 
    title=Chazmoore@aol.com>Chazmoore@aol.com</A> </DIV>
    <DIV style="FONT: 10pt arial"><B>To:</B> <A 
    href="mailto:canslim@lists.xmission.com" 
    title=canslim@lists.xmission.com>canslim@lists.xmission.com</A> </DIV>
    <DIV style="FONT: 10pt arial"><B>Sent:</B> Saturday, March 30, 2002 11:33 
    PM</DIV>
    <DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [CANSLIM] DFXI</DIV>
    <DIV><BR></DIV><FONT face=arial,helvetica><FONT size=2>Robert, Katherine, 
    and Spencer: <BR>Direct Focus, in my opinion, is basically a marketing 
    company that has chosen to sell high quality leisure equipment. They have 
    "branded" their products through heavy spot TV commercials, infomercials, 
    Internet, response mailings and print media. Their products include Bowflex, 
    Nautilus, Schwinn, and StairMaster. One strong trait is their ability to set 
    the product price and hold it for an extended period of time. I sent off for 
    their free video tape over a year ago and the Bowflex prices have not 
    changed. They are growing through acquisition which is reducing their fixed 
    costs, and they are a clear leader in their industry. Their IBD Industry 
    Classification, Leisure-Products, has done quite well over the last several 
    months. <BR><BR>Having said all that, the stock price could drop like a rock 
    Monday, and if it does, I'm gone. <BR><BR>Charley 
<BR></BLOCKQUOTE></BLOCKQUOTE></FONT></FONT></BODY></HTML>

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Next Article (by Subject): Re: [CANSLIM] DFXI "William King"
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