[CANSLIM] KKD - Amazing


From: Gene Ricci <genr@swbell.net>
Subject: [CANSLIM] KKD - Amazing
Date: Sun, 02 Feb 2003 00:00:21 -0600

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Tom, I saw it with my own eyes.... a sugar oasis!

I love to people watch and had a great time watching hordes of folks =
stand in line and circle in cars a garish white building with several =
orange neon lights signaling the serving of hot doughnuts 'NOW". Had to =
share in your experience so we went inside to get a 'hot one'. The end =
of the line formed outside but within 5 minutes I was handed a hot =
doughnut in a paper wrapper. As we approached the counter I kept hearing =
'magic moment' yelled out followed by cheering, whistling and clapping =
of hands. Soon it was my 'turn'... the counterman asked if this was my =
first visit... when I said yes, he yelled magic moment and the 10 or so =
employees started their cheering, etc. The place reminded me of a bad =
bar... packed with folks and very loud music (70's) and folks having to =
shout to be heard... the only difference was the lighting... KKD's was =
almost too bright and the white furnishings and walls seem to exaggerate =
their over-bright  white look... the crowd there at 11.00 pm told me =
that the folks love it so I'm no judge of decor...

Eating a hot doughnut was different but it will never replace an Oreo =
with a cold glass of milk!

My question is what made this 66 year old company come back to life?

Couldn't help looking around while we were outside.... on one corner was =
a new Central Market, another had a big Blockbusters and another Condoms =
to Go.... couldn't find a Starbuck's...

Gene 
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<BODY bgColor=3D#ffffff>
<DIV><FONT face=3DArial>Tom, I saw it with my own eyes.... a&nbsp;sugar=20
oasis!</FONT></DIV>
<DIV><FONT face=3DArial></FONT>&nbsp;</DIV>
<DIV><FONT face=3DArial>I love to people watch and had a great time =
watching=20
hordes of folks stand in line and circle in cars a garish white building =
with=20
several orange neon lights signaling the serving of hot doughnuts 'NOW". =
Had to=20
share in your experience so we went inside to get a 'hot one'. The end =
of=20
the&nbsp;line formed outside but within 5 minutes I was handed a hot =
doughnut in=20
a paper wrapper.&nbsp;As we approached the counter I kept hearing 'magic =
moment'=20
yelled out followed by&nbsp;cheering, whistling and clapping of =
hands.&nbsp;Soon=20
it was my 'turn'... the counterman asked if this was my first visit... =
when I=20
said yes, he yelled magic moment and the 10 or so employees started =
their=20
cheering, etc. The place reminded me of a bad bar... packed with folks =
and very=20
loud music (70's) and folks having to shout to be heard... the only =
difference=20
was the lighting... KKD's was almost too bright and the white =
furnishings and=20
walls seem to exaggerate their over-bright &nbsp;white look... the crowd =
there=20
at 11.00 pm told me that the folks love it so I'm no judge of=20
decor...</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial>Eating a hot doughnut was different but it will =
never=20
replace an Oreo with a cold glass of milk!</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial>My question is what made this 66 year old =
company come=20
back to life?</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial>Couldn't help looking around while we were =
outside.... on=20
one corner was a new Central Market,&nbsp;another had a big Blockbusters =
and=20
another Condoms to Go.... couldn't find =
a&nbsp;Starbuck's...</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial>Gene</FONT>&nbsp;</DIV></BODY></HTML>

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