Go to Jeff Salisbury LWGate Home Page.From: Howard I Cohen <hic@mediaone.net>
Subject: Amex Credit Cards/reply
Date: Tue, 29 Dec 1998 14:37:58 -0500
Next Article (by Date): Wade Cook -- true colors... Jeff Salisbury
Previous Article (by Date): Re: AmEx value to SMALL biz David Martin
Articles sorted by: [Date]
[Author]
[Subject]
>------------------------------ > >Date: Thu, 17 Dec 1998 11:34:22 -0800 (PST) >From: Kristina Miranda <Kristina.Miranda@Eng.Sun.COM> >Subject: AmEx value to SMALL biz > >I have a small "side" business of tech writing and web design >and I've been getting these "pre-approved" solicitations for an >American Express Corporate Card. - --snip--- > >(yes, part of me is buying into AmEx's new marketing to >"younger" entrepreneurs ;-P) > >Thanks, >Kristina >kmiranda@earthlink.net > > >- - Dear Kristina: As long as you openly and honestly admit that you are buying into AmEx's marketing of an upscale image, then by all means, do so. BUT--- bear in mind that the only one who is being impressed by the card is YOU. It's simply been around too long, seen too much "image" competition from "gold" cards, "platinum", and now - would you believe - "titanium" cards. I'm waiting for the "plutonium" card. But seriously, IMHO, the big "impresser" these days is cash. Real honest-to-goodness crispy green, ugly new 20, 50 and 100 dollar bills. When you pull a few of those out of your pocket (money-clip) or purse, people notice. In part because cash is a rare and unusual item, but also because the new bills are so notable, i.e. - easily noticed. Next time you take the client to lunch lay a new $100. bill on the little dish along with the check. Maybe a 50 would be better. Anyway, that's a real eyebrow raiser. Particularly if you leave a generous cash tip. Any schnook can get a credit card. Ask AmEx. Keep your receipts and tabulate them under QUICKEN or 123. Personally I use a gold card from the local credit union, great rates, web access it see current and historic status - everything - pay my balances via the web, good "CWD," travel insurance, and they double the length of a warranty up to one year (great for Notebooks that get hard use) and it is building up some kind of bonus points. I think I have enough now to get a 50 inch TV for free. Anyway, enjoy that "power-lunch", however you choose to pay for it. Sincerely Howard <hic@mediaone.net> - -
Next Article (by Date): Wade Cook -- true colors... Jeff Salisbury
Previous Article (by Date): Re: AmEx value to SMALL biz David Martin
Articles sorted by: [Date]
[Author]
[Subject]