Amex Credit Cards/reply

From: Howard I Cohen <hic@mediaone.net>
Subject: Amex Credit Cards/reply
Date: Tue, 29 Dec 1998 14:37:58 -0500

Next Article (by Subject): Re: AmEx value to SMALL biz David Martin
Previous Article (by Subject): A test... "Jeff Salisbury"
Articles sorted by: [Date] [Author] [Subject]

>------------------------------
>
>Date: Thu, 17 Dec 1998 11:34:22 -0800 (PST)
>From: Kristina Miranda <Kristina.Miranda@Eng.Sun.COM>
>Subject: AmEx value to SMALL biz
>
>I have a small "side" business of tech writing and web design
>and I've been getting these "pre-approved" solicitations for an
>American Express Corporate Card. 



- --snip---

>
>(yes, part of me is buying into AmEx's new marketing to
>"younger" entrepreneurs ;-P)
>
>Thanks,
>Kristina
>kmiranda@earthlink.net
>
>
>- -
Dear Kristina:

As long as you openly and honestly admit that you are buying into AmEx's
marketing of an upscale image, then by all means, do so. BUT--- bear in
mind that the only one who is being impressed by the card is YOU. It's
simply been around too long, seen too much "image" competition from "gold"
cards, "platinum", and now - would you believe - "titanium" cards. I'm
waiting for the "plutonium" card.

But seriously, IMHO, the big "impresser" these days is cash. Real
honest-to-goodness crispy green, ugly new 20, 50 and 100 dollar bills. When
you pull a few of those out of your pocket (money-clip) or purse, people
notice. In part because cash is a rare and unusual item, but also because
the new bills are so notable, i.e. - easily noticed. Next time you take the
client to lunch lay a new $100. bill on the little dish along with the
check. Maybe a 50 would be better. Anyway, that's a real eyebrow raiser.
Particularly if you leave a generous cash tip. Any schnook can get a credit
card. Ask AmEx.

Keep your receipts and tabulate them under QUICKEN or 123. 

Personally I use a gold card from the local credit union, great rates, web
access it see current and historic status - everything - pay my balances
via the web, good "CWD," travel insurance, and they double the length of a
warranty up to one year (great for Notebooks that get hard use) and it is
building up some kind of bonus points. I think I have enough now to get a
50 inch TV for free.

Anyway, enjoy that "power-lunch", however you choose to pay for it. 



Sincerely

Howard  <hic@mediaone.net>


- -

Next Article (by Subject): Re: AmEx value to SMALL biz David Martin
Previous Article (by Subject): A test... "Jeff Salisbury"
Articles sorted by: [Date] [Author] [Subject]

Go to Jeff Salisbury LWGate Home Page.