RE: Free long distance

From: "Porter, Jim R" <jrporter@switch.com>
Subject: RE: Free long distance
Date: Wed, 27 Jan 1999 13:22:12 -0500

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carol.b.tan@us.pwcglobal.com wrote:

> I had heard of this company (www.broadpoint.com) which was offering 2
> minutes of free long distance for every commercial that you had listened
> to. You dial up this 1-800 number and the number you want to call and
> listent to these commercials.  There was no limit on the number of
> commercials you had listened to. So, if you listened to 20 of these
> commercials, you would get 40 minutes free of long distance. Apparently,
> it
> has been written up in some of the papers. My question is, what's the
> catch? It sounds too good to be true. Has anybody used this service? I'd
> be
> curious to hear about anybody's experience with this.  Thanks!
> 
I have not used the service, but it was originally test marketed here in 
Pittsburgh for a few months so I've seen a fair amount of media
coverage about the service. Supposedly the ads are pretty short, 
up to 15 seconds tops. 

No one has reported any "catch". The newspaper articles I've seen here
say it's just what they claim it is.  But you have to answer a number of
questions so they can tailor the ads to your profile, and some people
might not want to disclose all that information. I don't think you can 
"bank" the time for later use. You listen to the ads, and make your
call right then. When your have only 30 seconds left, you hear a tone
and wrap up your call. 

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