Marketing Your Property

Proactive Approach
We have devised a competitive proactive approach to marketing real estate called See It - Show It - Sell It. This approach is designed for the local Realtor community to dramatically increase the visibility and awareness of your home in today's competitive real estate market place. Click here to be transferred to our See It - Show It - Sell It page as a part of this website.

Advertising & Open Houses
Robin and Mark have a full page in the Real Estate Weekly section of the Park Record and a full page in Homes and Land. These publications are the most widely read of their type and keep your property out in front of the buying public in that we advertise it on a very regular basis. Our firm also advertises extensively and employs a complete in-house graphics and design department that allows us to create state of the art advertisements, flyers and promotional items to aid in the sale of your property. We hold open homes, both for Realtors and prospective purchasers on a regular basis.

Multiple Listing Service
We are members of the Park City Board of Realtors and the Park City MLS. The MLS data base allows Realtors to access our listings 24 hours a day and all information or any changes can be updated with a mouse click.

Our Web Site
Well, you are already on our web site so you already know about this service. We use an outside web master to keep our site on the cutting edge.

Our Firm
Lewis, Wolcott and Dornbush Real Estate is a solid, well-established real estate company comprised of knowledgeable, experienced individuals that fully comprehend the market, understand their clients and appreciate the importance of developing relationships that last a lifetime. Our 53 seasoned agents consistently rank among the top producers (62% have received the prestigious lifetime Superior Achievement Award, and many have been named "Realtorr of the Year", and/or Salesperson of the Year"), and its 16 full-time staff members have expertise in the areas of computer imaging, database and office management, graphic arts, public relations, relocation, professional training, and communications. The company's membership in the nationally recognized RELOT Relocation Network provides services and opportunities throughout the United States and Canada. The network's 93,000 sales professionals accounted for close to $170 billion in annual sales last year. Lewis, Wolcott & Dornbush is also the sole Utah affiliate of Sotheby's International Realty, a distinguished international real estate organization.

See It - Show It - Sell It

Marketing real estate in Park City today requires a proactive approach as the number of properties currently for sale has increase dramatically. Transaction volume however has remained very consistent from year to year. The key to ensuring that your home is part of the $650 million to $700 million of volume that occurs each year is marketing your property to the local Realtor community. Let us explain.

There are 509 agents who are members of the Park City Board of Realtors. There is enormous leverage available, in terms of increasing the number of potential buyers who see your home, by fully engaging those 496 Realtors. To do so, we have come up with a three step program designed for the Realtor community. We refer to this three step program as:

1. See it
2. Show it
3. Sell it

See it. In and of itself “See it” is a two-step process. First, to get Realtors to show your property to their clients, they (the Realtor) must first see it. Pricing your home properly in the first place is the perfect reason for us to get the Realtor community’s attention. The second aspect of this “See it” step is for us, as your listing agents, to contact the Realtor community and offer them some sort of incentive to actually visit your home during the open house tour. This might be in the form of a door prize or drawing for every Realtor who attends the open house.

Show it. We will follow-up with every Realtor who shows the property to get a report as to their customer’s thoughts with respect to the home. Realtors are just like everyone else and appreciate the opportunity to share their thoughts with respect to real estate. The follow-up calls will also keep the Realtor community focused on your property. At the end of the day, this will increase traffic and the more showings, the likelier we are to get to step three. “Sell it”.

Sell it. You obviously want the most you can get for your property and for that matter, so do we. Not only do we want to perform for you, but our fee is a percentage of the sale price. So, in that regard, we are both on the same page in terms of wanting top dollar for your property. One of the many objections to starting out with a very competitive offering price is that it reduces your wiggle room, in terms of negotiations should a prospective purchaser make an offer. So, as a part of “Sell it” we would recommend that you leave enough room in your new offering price for you, as the seller, to offer a Realtor incentive. That is, bring us an acceptable offer - at or close to our offering price - and the Realtor representing that buyer wins a significant prize. The “buzz factor” within the Realtor community will further encourage Realtors to include your home in those they show to prospective buyers. What we want is something that gets the Realtors to pay attention to your properties.